By Shravan Gupta.
In a market built on trust and vision, AR has emerged as a powerful bridge between imagination and reality—reshaping how buyers experience, evaluate, and connect with properties. In 2026, technology continues to redefine India’s real estate industry, and Augmented Reality (AR) stands at the heart of this transformation. This innovative technology is fundamentally changing the landscape, moving beyond simple digital listings to offer deeply immersive and interactive property experiences.
It allows potential homeowners to visualise unbuilt projects with photorealistic detail, tour completed units remotely, and even customise interior spaces in real time, all from their smartphone or tablet. This level of transparency and engagement is accelerating decision-making and building unprecedented confidence in the buying process.
The advent of AR.
Shravan Gupta, MGF Group, has been among the first to recognise the potential of AR in real estate. By integrating immersive visualisation tools into project showcases, MGF has set a new benchmark for transparency and innovation. Buyers can now virtually walk through apartments, customise interiors, and explore entire communities—well before construction begins.
This digital-first approach reflects Shravan Gupta’s belief that technology is not an addition but the foundation of modern development. AR empowers both developers and homebuyers with clarity, confidence, and convenience—accelerating decision-making and enhancing the overall experience.
Its global impact.
Beyond improving customer engagement, AR has also strengthened global investor confidence. It enables Non-Resident Indians (NRIs) and overseas buyers to explore MGF’s projects remotely, aligning perfectly with India’s vision of a tech-driven, transparent real estate ecosystem.
As India continues to advance toward the Smart Cities Mission and sustainable urban growth, Shravan Gupta, MGF Group, envisions AR playing a central role in shaping smarter, more connected communities. His leadership reinforces a long-standing commitment to innovation, customer trust, and future-ready development. And in his own words, AR is more than mere technology; it is the language of real estate in New India.