By Shravan Gupta.
The psychological shift from renting to owning is stronger than ever. Today’s segment, like NRIs and young professionals with funds, are willing to invest in a new home, as it’s more than a mere financial asset. Today, home is a good way to earn a steady income source and gain from it. Shravan Gupta, MGF Group, says it is indeed the right time to buy a home in India. Indian real estate is thriving towards a new glory, steadily making it the growing market.
The driving factors.
The growing regulatory confidence has boosted the real estate segment. Macroeconomic and industry-specific factors have tilted the scales in favour of buyers. The developers across major cities are grappling with unsold units, especially in mid-income and luxury segments. This oversupply has led to competitive pricing and attractive offers. The land records digitisation has boosted buyer trust in buying new homes.
Understanding Buyer Psychology.
Today’s buyer is emotionally invested and digitally empowered. They research extensively, compare projects, and expect transparency at every step.
Lifestyle-Orientated Choices have boosted the homes with co-working spaces, fitness zones, and green architecture. Equally, remote work influence has made an impact on Indian real estate. Now, peripheral areas are gaining popularity for their space, affordability, and optimum life quality. Smart Home Adoption features like voice-controlled lighting and biometric security are now standard expectations in mid-luxury segment housing.
Developer Strategy: Adapting to the New Normal
To thrive in this buyer’s market, developers must shift from product-centric to experience-centric models. And Shravan Gupta, MGF Group, says factors like customisation provide adaptable designs and technological advancements. These are attracting the attention of new buyers. Similarly, community building design projects that foster wellness and social interaction.
The road ahead.
As 2025 unfolds, the Indian real estate landscape is undergoing a quiet revolution. The buyer’s market is no longer a distant ideal — it’s here, maturing with every transaction, every review, and every digital footprint. Today’s homebuyers are informed, discerning, and digitally empowered. They seek more than square footage; they seek trust, experience, and alignment with their values.